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Read articles that can help your Aesthetic Clinic grow and learn more about InDesk

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Featured articles about the Medical Aesthetic industry

Business articles about Medical Aesthetics. Here you'll find tips on how to improve your clinic's performance, maximise sales, what to consider when choosing a receptionist and much more.

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Reading time
5
min
Stanley Clark
How to Increase Email Open Rates from Aesthetic Patients

One of the main challenges marketers in clinics face is getting patients to open their emails. Some patients mark the emails as spam, while others delete them without opening them. Email marketing aims to increase your clinic's leads and get more patients to book an appointment. The following steps will increase your email open rates from patients.

Reading time
5
min
Jemima Thomas
Most Popular Reasons for Practising Aesthetic Medicine

Aesthetic medicine is a multi-billion pound industry, so it’s easy to see why training to practise aesthetic medicine is becoming a popular choice. Training to become an aesthetic practitioner is an easy route for those that are already medical practitioners and are looking to diversify their skills, whether that’s on a full-time or part-time basis.

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5
min
Maria Kamińska
Opening a New Aesthetic Clinic. The First Steps to Ensure Your Success

Have you finished your education in the field of Aesthetic Medicine and have been building up your expertise for a while? Do you feel ready to operate independently? Or are you simply tired of working for someone else and would like to try your hand at your own clinic? Although the answer to the above questions is simple, the progression to setting up your own business can be challenging, as new experiences tend to be. After years of working with a variety of Aesthetic Clinics, we have put together a few tips to help aesthetics practitioners, nurses, and clinic managers with this process. To benefit from them, read on!

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5
min
Maria Kamińska
Get More Bookings at Your Aesthetic Clinic with the FOMO Technique. And 8 Ways To Get More Responses From Patients

Have you ever regretted not taking advantage of a great offer when it was available? Surely, such behaviour is, after all, part of human nature. The marketing technique called FOMO (fear of missing out) is also based on this particular trait. The good news is, however, that it can be a great purchasing motivator for aesthetic medicine clinic's clients as well, and this article lists the elements that should be included in an offer that complies with FOMO marketing. Read on!

Reading time
5
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Maria Kamińska
13 Qualities Medical Aesthetics Receptionist Must Have

Thinking of opening your own clinic? Or maybe you're already running your practice and could use some help when it comes to bookings and communication? After more than 15 years of working with clinics around the world, one thing we are sure of. Communication with potential patients is of major importance for the growth of your business, and a receptionist is usually responsible for the initial contact between a clinic and its clients. Keep reading to find out what to look for when choosing an excellent receptionist!

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5
min
Maria Kamińska
How to Make Your Instagram Profile Attract New Patients? 8 Easy Tips for Aesthetic Medicine Clinics

Instagram is one of the most popular social media of the present time. As a result, it holds great potential when it comes to promoting your business online, creating your clinic's image, and establishing relationships with your followers. However, running a professional profile on Instagram can be challenging and requires some preparation. This article will provide you with tips on what to look out for when creating an account that captivates the crowds.

Reading time
5
min
Maria Kamińska
Another Patient Appointment Cancelled? How Can You Solve this Problem?

It might seem that if someone makes an appointment at an aesthetic clinic, they should show up. In reality, however, patients do not always make it to the facility. This situation can be very damaging to your clinic's revenue. What are the reasons for this? And, more importantly, how to deal with them? Read on to find out!

Reading time
5
min
Maria Kamińska
How to Make Patients Fall in Love with Your Aesthetic Medicine Clinic?

There are places that create a sense of calm and trust from the very first impression. The professional appearance of a clinic consists of many elements – not just those related to decor. In this article, you will find a series of tips on how to ensure that interacting with your business evokes positive feelings in potential clients at every level – from social media profiles to the colour on the walls. Keep reading for some tips on:

Reading time
5
min
Maria Kamińska
How To Set S.M.A.R.T Goals For Your Medical Aesthetic Clinic?

Setting specific goals is an important part of growing any business, including an Aesthetic Medicine Clinic. However, many people tend to establish unachievable targets, which instead of improving the functioning of the business lead to frustration and disappointment. However, there is a system with the charming name S.M.A.R.T. that should make it significantly easier for you to achieve your goals. From this article, you will learn about 5 useful steps you should follow when setting targets. Keep reading!

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5
min
Maria Kamińska
9 Tips on How to Improve Your Communication with Patients. From a Patient Communications Expert

Communication drives sales and this is no secret, also when it comes to the world of Aesthetic Medicine. Health-related issues, however, tend to be particularly sensitive areas and the communication with the potential patient should be handled with care. In this article, you will find a range of tips we have gathered after years of interacting with clients, which will help you make your communication with the patient a smooth process resulting in a booking. Keep reading!

Reading time
5
min
Maria Kamińska
What Type of Online Content Attracts New Medical Aesthetic Patients? 6 Post Ideas for Social Media

Is running your clinic's social media a challenge for you? Or perhaps you are struggling to reach your intended results through online activity? After years of running our own social media, we know that it can be difficult. We have recently conducted a survey regarding the most popular types of posts appearing on a medical aesthetic clinic's social media profiles. So take advantage of the knowledge we have gathered and find out what types of posts our respondents prefer. Enjoy reading!

Reading time
5
min
Nikolas Dimopoulos
Enquiries Response Speed And Booking Rate. Is There Any Correlation?

InDesk specialists review the data regarding the timing of enquiries sent to clinics by potential patients and the correlation between response time and booking rate.

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5
min
Maria Kamińska
8 Most Popular Online Platforms in the UK for Medical Aesthetic Clinics

Want to establish your online presence, but do not know where the best place to start is? Lucky for you, InDesk knows! We recently conducted a survey to gather information about the online activity of Aesthetic Medicine clinics in the UK. We invite you to take inspiration from its results and use them as a guide on your online journey. From our article, you will learn why it is good to have a Facebook page, that Instagram is not just about pretty pictures, and that Google has answers to every question. Read on!

Reading time
5
min
Maria Kamińska
Why Your Clinic May Be Losing Patients?

Effective communication with a client is the first step to a successful booking. It may seem obvious that by simply answering phone calls and maintaining an appropriate approach towards the caller, a clinic can gain new visitors and increase the satisfaction levels of their patients. However, the dialogue between the clinic and the caller can be unsatisfactory for both sides. The good information is that it does not have to stay like that. In this article, you can read about some common communicational difficulties and find simple tips that may be helpful in working them off. Keep on reading!

Reading time
5
min
Maria Kamińska
How To Write Interesting Blog Articles For Your Aesthetic Clinic? 7 Simple Tips From A Copywriter

If you read our last article about running a blog, you already know the advantages of having one. The benefits may sound very promising for your clinic's development, right? There is, however, one more detail. Your audience has to find your articles captivating. Writing is an art, but it is also a craft that needs to be practiced. In this article, we will share with you a few tips that will help you find inspiration for creating interesting content:

Reading time
5
min
Maria Kamińska
How To Attract New Clients to Your Aesthetic Medicine Clinic? 8 Great Tips from the Expert InDesk Team

Have you been having trouble attracting new patients to your clinic lately? Or maybe you just want to get more prospects? Either way, you are in the right place. After years of working with clinics from all over the world, the InDesk team has put together a handful of useful tips for medical practitioners. In this article, you will find advice regarding online activity as well as the day-to-day operation of the clinic. If you want to present your business to a new audience, we invite you to use our tips:

Reading time
5
min
Maria Kamińska
7 Day-to-day Challenges Medical Aesthetic Clinics Deal With

An Aesthetic Medicine clinic should be a place that inspires trust in patients. For the person sitting in the waiting room before the treatment, the place usually emanates peace and professionalism. On the other hand, however, it is a business like any other, which faces difficulties that go unnoticed from the outside, but can affect the day-to-day operation of the clinic. Any internal disruption may lead to delays or rescheduling of appointments. This in turn requires smooth communication with the patient. In this article, we will list some common difficulties that can arise in the clinic on a daily basis. If you want to find out how InDesk can help you deal with them, please keep reading.

Reading time
5
min
Maria Kamińska
Why Should I Blog? 6 Benefits of Blogging for Your Aesthetic Medicine Clinic

What comes to your mind when you hear the word “blog”? Do you think of a website with diary-style entries in which the author shares some thoughts or everyday experiences? You may have encountered this type of content on platforms like Blogger.com. However, in times of extraordinary Internet activity, running a blog also creates many opportunities connected with business development – also for your Aesthetic Medicine Clinic. If you want to know the key benefits of blogging and are willing to learn how it can benefit your clinic, keep reading.

Reading time
5
min
Maria Kamińska
Top 4 Review Websites Every Aesthetic Practitioner Needs to Know

Imagine the following situation. You want to go out for dinner with a friend, but you are not sure which restaurant to choose. Your research will probably start with typing a phrase into a search engine and reading some customer reviews. However, this pattern of behaviour does not only apply to culinary. We live in times of active consumers, who can share opinions based on their own experiences – also when it comes to the market of Aesthetic Medicine. You may now wonder how client reviews can influence your clinic's performance? How can you gather more favourable ones? What if a review is not so great? Which online platforms provide opinion-sharing opportunities? No need to worry. For your convenience, we have compiled the answers to all of these questions in the article below, and we encourage you to read on!

Reading time
5
min
Conor Leech
What do Medical Aesthetic patients look for?

Medical Aesthetic treatments come in many forms and have many different names, from generic ones such as wrinkle treatment or well-known brand names. We can also find innovative terms that at first glance seem completely new to us, for example, Profhilo® or EMSculpt® which are the names of branded treatments. After all, the world of aesthetic medicine is extremely abundant – and still growing.

Reading time
5
min
Maria Kamińska
2021 Online Marketing Survey For Medical Aesthetic Clinics in the UK

Can being active on the Internet increase your chances of attracting a potential patient? If so, what type of activity is beneficial? To provide you with answers to these important questions we have recently conducted a survey among Medical Aesthetic clinics and practitioners in the United Kingdom. The aim of the research was to find out about the most popular social media platforms used by aesthetic clinics in the UK, the types of content they share and the marketing techniques they use. To achieve this, the survey was shared with almost 2000 different clinics across the country. The Internet is undeniably the medium of the future. If you want to learn more about the respondents' answers along with our commentary, we encourage you to keep reading.

Reading time
5
min
Conor Leech
How Important is the Phone to Your Aesthetic Clinic?

In a world where more and more people communicate through social media platforms such as LinkedIn, Facebook, and Instagram, it can easily be forgotten that the telephone is still an important means of communication for new and existing customers. In this article, you will learn about the importance of phone calls for your medical aesthetic clinic and when patients usually prefer to call you!

Reading time
5
min
Nikolas Dimopoulos
Got a Negative Review for Your Aesthetic Clinic? 7 Tips from a Clinic Expert

When you receive a negative review from a patient you treated in your medical aesthetics clinic, it is natural to feel overwhelmed and worried that it might hurt your business or even your reputation. Review sites, such as Yelp, Trustpilot, Whatclinic, and Google Maps, make it easy for patients to share their experience with your clinic and also vent their frustration when the level of service they received didn’t meet their expectations.

Reading time
5
min
Maria Kamińska
Time Management Tips for Medical Aesthetic Practitioners

Your email inbox is bursting at the seams, the phone is ringing non-stop, and a patient is waiting for their treatment in the clinic room. You are constantly confused, and stress becomes your faithful companion. Does it sound familiar?

Reading time
5
min
Maria Kamińska
InDesk: Remote Receptionists for your Aesthetic Clinic

We know that many aesthetic practitioners do not have the time to manage their enquiries and provide effective patient communication that will bring bookings (and revenue) to the clinic. At the same time, working with a traditional receptionist is expensive. To make life a little easier for medical aesthetic providers, we developed InDesk: a team of professional receptionists. Read on to find out how we will free your time and boost your clinic's bookings, without breaking the bank!

faq

Got Questions?
Check the FAQs…

…or get in touch with us and we will be more than happy to answer any further questions you may have.

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What is InDesk?

InDesk is a Virtual Receptionist service designed to answer every phone call, email, text, and WhatsApp message received by your clinic. Our agents deal with all of these in real-time and book patients directly into your chosen booking system. Based on your requirements, we provide patients with information about the treatments offered by your clinic and take deposits on your behalf.

Who is InDesk for?

InDesk Virtual Receptionists help busy Medical Aesthetic practitioners save time. It's the perfect solution, especially if you consider starting your own clinic, expanding the existing business or if you just want to improve your workflow and free up your time. The InDesk agents are a budget-friendly alternative to Front Desk managers. The service is designed to help Medical Aesthetic practitioners in the UK through better patient enquiry management and efficient communication with patients. With InDesk, you can focus on what is important to you, whether it is performing more treatments or spending time with family and friends.

Will InDesk handle all of my enquiries?

Yes. Virtual Receptionists from InDesk answer phone calls and respond to text messages, emails, and WhatsApp messages as well as contact forms from your website. We also contact potential patients who have sent an enquiry but never made an appointment to maximise the number of bookings at your clinic. Our agents are trained to comply with GDPR and follow all the confidentiality protocols of your clinic.

What kind of enquiry channels do you handle?

- Telephone enquiries: calls, voicemails - Text messages - WhatsApp messages - Email enquiries - Website enquiries and contact forms In case of any additional sources, we are open to discussing them with you!

Who will be talking to my patients?

All enquiries will be dealt with by our dedicated team of patient management agents. These agents are experts in converting enquiries into patient bookings and have extensive knowledge of medical aesthetic treatments.

We are exhibiting at CCR 2022, ExCeL London on 13 & 14 October.