Business articles about Medical Aesthetics in the UK. Including, the most popular treatments, how to manage your business, what metrics are important, how to make the most of every patient enquiry to maximise your sales, and more.
Are you considering a career in the medical aesthetic industry? With its booming demand and exciting advancements, it's no wonder why many are pursuing this field. However, becoming a successful practitioner requires more than just an interest in aesthetic treatments. You need to possess certain qualities and skills to thrive in this competitive arena. But don't worry – we're here to guide you through it. Read this article to become a top-notch professional in the UK's medical aesthetics industry!
Have you always dreamt about opening your own aesthetic clinic in the UK? If so, you are in a good place to start your research. Running an aesthetic clinic and helping clients achieve their dream look can be rewarding, both professionally and financially. Opening a new aesthetic business, however, is not that easy. You need to get qualified, determine your targeted audience, think about pricing and build up your business from scratch. In this article, we will analyse various requirements that you have to meet to ensure your clinic has a flawless start.
It's no secret that the aesthetics industry is booming, with demand for cosmetic procedures on the rise. But have you wondered how much you will have to invest in order to start a successful medical aesthetic clinic? From rental fees to insurance premiums, and staffing costs to marketing expenses, there are numerous financial considerations that can make or break your venture. In this blog post, we'll go through all the most important expenses, so you can know what the real costs of starting your aesthetic clinic will be. Let's get started!
Want to improve the workflow in your medical aesthetics clinic? Using an online booking management system, you can do so! There are many similar software pieces on the market today, but which one will be the best for your clinic? In this article, you will discover what Pabau, one of the most popular booking management systems among InDesk customers, offers. Read on!
It is no secret that aesthetic medicine is a very profitable business. The annual growth in the aesthetic market is over 10%, and it is increasing every year. Opening your own practice and preparing to enter a new medical field, though, can be a challenge. In this article, you will find a complete list of steps that can contribute to your success right from the start!
Opening your own medical aesthetic clinic can be quite a challenge. The medical aesthetic practitioner has to plan the whole process, from the location of the practice and the treatments provided, to the suppliers of goods and equipment used. In this article, you will find the most important things to consider when starting an aesthetic clinic. Keep reading!
Going to the aesthetic practitioner can make many patients nervous. As a clinic owner, you should know how to help your clients feel calm and secure, that they have chosen the right place to meet their expectations. From this article, you’ll learn how to create a friendly and reassuring environment for your clients. Keep reading!
You certainly want to provide your patients with the highest quality treatments. But what about customer service? Working in an aesthetic medicine clinic, or even as a solo practitioner, is often very demanding. In addition to carrying out treatments and attending to the patient in your practice, you receive a ton of enquiries from patients from a variety of sources and deal with administrative work. How to pay attention to all of these tasks? Get the help of a receptionist!
Aesthetic medicine clinics use booking systems to manage patient appointments and improve their organisation. Aesthetic Nurse Software, one of the most popular booking systems for aesthetic medicine clinics, offers useful features that allow aesthetic practitioners to go paperless. From this article, you will learn how Aesthetic Nurse Software (a.k.a. ANS) can improve your daily work in the medical aesthetic clinic.
Nowadays, everyone has access to information on marketing or branding. Most of the material on this subject dedicated to aesthetic medicine clinics focuses on the same thing: the clinic's name, logo, and slogan. Of course, these aspects are important. However, catchy phrases or beautiful graphics are not enough to build a distinctive brand. From this article, you will learn what actually distinguishes your clinic from others and makes patients come back.
The phone is constantly ringing, the email inbox is full and on top of that, a patient has forgotten about their appointment leaving you with a hole in your daily schedule? To handle all these aspects and at the same time take care of patients and carry out treatments is a lot of work. For this reason, it is essential to get a receptionist to handle the operations of your clinic effectively. This way, communication with patients is carried out in real-time, clients receive reminders about treatments, deposits are collected promptly, and more. As a result, your clinic is better organised, patients are looked after, and you can focus on what is important to you.
Good organisation is crucial for creating a successful medical aesthetic practice with happy patients. Nowadays, medical practitioners can use a number of tools that help book appointments, contact patients or manage administrative work. From this article, you will find out what are the most popular booking systems and what features they offer. Keep reading to see which one will be the most suitable for your aesthetic medicine practice!
Aesthetic medicine is a multi-billion pound industry, so it’s easy to see why training to practise aesthetic medicine is becoming a popular choice. Training to become an aesthetic practitioner is an easy route for those that are already medical practitioners and are looking to diversify their skills, whether that’s on a full-time or part-time basis.
Have you finished your education in the field of Aesthetic Medicine and have been building up your expertise for a while? Do you feel ready to operate independently? Or are you simply tired of working for someone else and would like to try your hand at your own clinic? Although the answer to the above questions is simple, the progression to setting up your own business can be challenging, as new experiences tend to be. After years of working with a variety of Aesthetic Clinics, we have put together a few tips to help aesthetics practitioners, nurses, and clinic managers with this process. To benefit from them, read on!
Have you ever regretted not taking advantage of a great offer when it was available? Surely, such behaviour is, after all, part of human nature. The marketing technique called FOMO (fear of missing out) is also based on this particular trait. The good news is, however, that it can be a great purchasing motivator for aesthetic medicine clinic's clients as well, and this article lists the elements that should be included in an offer that complies with FOMO marketing. Read on!
Thinking of opening your own clinic? Or maybe you're already running your practice and could use some help when it comes to bookings and communication? After more than 15 years of working with clinics around the world, one thing we are sure of. Communication with potential patients is of major importance for the growth of your business, and a receptionist is usually responsible for the initial contact between a clinic and its clients. Keep reading to find out what to look for when choosing an excellent receptionist!
Instagram is one of the most popular social media of the present time. As a result, it holds great potential when it comes to promoting your business online, creating your clinic's image, and establishing relationships with your followers. However, running a professional profile on Instagram can be challenging and requires some preparation. This article will provide you with tips on what to look out for when creating an account that captivates the crowds.
It might seem that if someone makes an appointment at an aesthetic clinic, they should show up. In reality, however, patients do not always make it to the facility. This situation can be very damaging to your clinic's revenue. What are the reasons for this? And, more importantly, how to deal with them? Read on to find out!
There are places that create a sense of calm and trust from the very first impression. The professional appearance of a clinic consists of many elements – not just those related to decor. In this article, you will find a series of tips on how to ensure that interacting with your business evokes positive feelings in potential clients at every level – from social media profiles to the colour on the walls. Keep reading for some tips on:
Setting specific goals is an important part of growing any business, including an Aesthetic Medicine Clinic. However, many people tend to establish unachievable targets, which instead of improving the functioning of the business lead to frustration and disappointment. However, there is a system with the charming name S.M.A.R.T. that should make it significantly easier for you to achieve your goals. From this article, you will learn about 5 useful steps you should follow when setting targets. Keep reading!
Communication drives sales and this is no secret, also when it comes to the world of Aesthetic Medicine. Health-related issues, however, tend to be particularly sensitive areas and the communication with the potential patient should be handled with care. In this article, you will find a range of tips we have gathered after years of interacting with clients, which will help you make your communication with the patient a smooth process resulting in a booking. Keep reading!
Is running your clinic's social media a challenge for you? Or perhaps you are struggling to reach your intended results through online activity? After years of running our own social media, we know that it can be difficult. We have recently conducted a survey regarding the most popular types of posts appearing on a medical aesthetic clinic's social media profiles. So take advantage of the knowledge we have gathered and find out what types of posts our respondents prefer. Enjoy reading!
InDesk specialists review the data regarding the timing of enquiries sent to clinics by potential patients and the correlation between response time and booking rate.
Want to establish your online presence, but do not know where the best place to start is? Lucky for you, InDesk knows! We recently conducted a survey to gather information about the online activity of Aesthetic Medicine clinics in the UK. We invite you to take inspiration from its results and use them as a guide on your online journey. From our article, you will learn why it is good to have a Facebook page, that Instagram is not just about pretty pictures, and that Google has answers to every question. Read on!
Effective communication with a client is the first step to a successful booking. It may seem obvious that by simply answering phone calls and maintaining an appropriate approach towards the caller, a clinic can gain new visitors and increase the satisfaction levels of their patients. However, the dialogue between the clinic and the caller can be unsatisfactory for both sides. The good information is that it does not have to stay like that. In this article, you can read about some common communicational difficulties and find simple tips that may be helpful in working them off. Keep on reading!
If you read our last article about running a blog, you already know the advantages of having one. The benefits may sound very promising for your clinic's development, right? There is, however, one more detail. Your audience has to find your articles captivating. Writing is an art, but it is also a craft that needs to be practiced. In this article, we will share with you a few tips that will help you find inspiration for creating interesting content:
Have you been having trouble attracting new patients to your clinic lately? Or maybe you just want to get more prospects? Either way, you are in the right place. After years of working with clinics from all over the world, the InDesk team has put together a handful of useful tips for medical practitioners. In this article, you will find advice regarding online activity as well as the day-to-day operation of the clinic. If you want to present your business to a new audience, we invite you to use our tips:
An Aesthetic Medicine clinic should be a place that inspires trust in patients. For the person sitting in the waiting room before the treatment, the place usually emanates peace and professionalism. On the other hand, however, it is a business like any other, which faces difficulties that go unnoticed from the outside, but can affect the day-to-day operation of the clinic. Any internal disruption may lead to delays or rescheduling of appointments. This in turn requires smooth communication with the patient. In this article, we will list some common difficulties that can arise in the clinic on a daily basis. If you want to find out how InDesk can help you deal with them, please keep reading.
What comes to your mind when you hear the word “blog”? Do you think of a website with diary-style entries in which the author shares some thoughts or everyday experiences? You may have encountered this type of content on platforms like Blogger.com. However, in times of extraordinary Internet activity, running a blog also creates many opportunities connected with business development – also for your Aesthetic Medicine Clinic. If you want to know the key benefits of blogging and are willing to learn how it can benefit your clinic, keep reading.
Imagine the following situation. You want to go out for dinner with a friend, but you are not sure which restaurant to choose. Your research will probably start with typing a phrase into a search engine and reading some customer reviews. However, this pattern of behaviour does not only apply to culinary. We live in times of active consumers, who can share opinions based on their own experiences – also when it comes to the market of Aesthetic Medicine. You may now wonder how client reviews can influence your clinic's performance? How can you gather more favourable ones? What if a review is not so great? Which online platforms provide opinion-sharing opportunities? No need to worry. For your convenience, we have compiled the answers to all of these questions in the article below, and we encourage you to read on!
Medical Aesthetic treatments come in many forms and have many different names, from generic ones such as wrinkle treatment or well-known brand names. We can also find innovative terms that at first glance seem completely new to us, for example, Profhilo® or EMSculpt® which are the names of branded treatments. After all, the world of aesthetic medicine is extremely abundant – and still growing.
Can being active on the Internet increase your chances of attracting a potential patient? If so, what type of activity is beneficial? To provide you with answers to these important questions we have recently conducted a survey among Medical Aesthetic clinics and practitioners in the United Kingdom. The aim of the research was to find out about the most popular social media platforms used by aesthetic clinics in the UK, the types of content they share and the marketing techniques they use. To achieve this, the survey was shared with almost 2000 different clinics across the country. The Internet is undeniably the medium of the future. If you want to learn more about the respondents' answers along with our commentary, we encourage you to keep reading.
In a world where more and more people communicate through social media platforms such as LinkedIn, Facebook, and Instagram, it can easily be forgotten that the telephone is still an important means of communication for new and existing customers. In this article, you will learn about the importance of phone calls for your medical aesthetic clinic and when patients usually prefer to call you!
When you receive a negative review from a patient you treated in your medical aesthetics clinic, it is natural to feel overwhelmed and worried that it might hurt your business or even your reputation. Review sites, such as Yelp, Trustpilot, Whatclinic, and Google Maps, make it easy for patients to share their experience with your clinic and also vent their frustration when the level of service they received didn’t meet their expectations.
Your email inbox is bursting at the seams, the phone is ringing non-stop, and a patient is waiting for their treatment in the clinic room. You are constantly confused, and stress becomes your faithful companion. Does it sound familiar?
We know that many aesthetic practitioners do not have the time to manage their enquiries and provide effective patient communication. At the same time, working with a traditional receptionist is expensive. To make life a little easier for medical aesthetic providers, we developed InDesk: a team of professional receptionists. Read on to find out how we will free your time without breaking the bank!
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