Starting an Aesthetic Clinic? Do these!

Opening your own medical aesthetic clinic can be quite a challenge. The medical aesthetic practitioner has to plan the whole process, from the location of the practice and the treatments provided, to the suppliers of goods and equipment used. In this article, you will find the most important things to consider when starting an aesthetic clinic. Keep reading!

1. Get the help of experts

In the beginning, it’s good to have an advisor who will guide you on your business journey. Starting an aesthetic clinic on your own can be stressful, so cooperate with experts and learn from their experience. It can save you a lot of time and nerves. To make the operation of your clinic smoother,  reach out for the support of a specialist such as the InDesk's Receptionists, who will take care of the communication with patients, allowing you to focus on developing your new practice. 

2. Get the right medical aesthetic equipment

High-quality medical equipment is a key component of any aesthetic medicine clinic. It is important to do proper research before buying, check feedback on portals designed to share reviews of such equipment, or seek advice from fellow professionals. You also should research available warranties, marketing support, and service agreements. In addition, consider the return on investment and whether the medical aesthetic devices can help your clinic grow. 

3. Make your brand stand out

A well-defined brand reflects what your patients will experience when entering your aesthetic clinic. It’s very important to learn about your target clients and adjust your brand message to their needs and expectations. In addition to that, analyse the business models of your competitors to learn what works for similar businesses and which forms of advertising they use to promote their services. Here are more branding tips for your aesthetic clinic!

4. Keep learning about aesthetic treatments

It’s a great idea to learn about popular and profitable treatments, like injectables (here you can read about the most popular aesthetic treatments). Although some advanced treatments deliver great results, you have no guarantee that this is what your clients require. Once you know your customers' needs, you can invest in more expensive, advanced courses to remain competitive and succeed in the aesthetics industry. Take a look at the training centres that can help you upgrade your qualifications!

5. Adjust the pricing

You should know your target clients before you set your prices in order to align the services and costs with customers' earnings, stay ahead of the competition and help your business gain competitiveness. Higher prices communicate the value customers expect from your services, so you should consider implementing pricing strategies with a starting price in accordance with your staff's time and general expenses.

6. Listen to your aesthetic patients

Retaining your patients to allow them to return to your aesthetic clinic is crucial. Most patients will return if you genuinely listen to them and understand their needs. Have a clear communication channel with your patients to allow them to open up and present their questions or concerns to you. You can strengthen your patient relationship by following up with your clients post-treatment. After that, make sure to ask for a review or leave it to the InDesk Agents. Positive feedback from former patients is proof that your clinic has met their expectations, and they recommend your services. This can convince potential patients to choose you and boost your bookings. Have a look at important review websites

The above-listed approaches are crucial when opening a new aesthetic clinic. Take your time to prepare well and remember, that you can always delegate some tasks, when things get a bit overwhelming. That will save you time and smoothen the operation of your clinic. 

Written by:
Maria Kamińska
Maria is a copywriter and a student of Applied Linguistics. She puts the knowledge of the team working at WhatClinic and InDesk into words to convey it to the audience in an approachable way. She is passionate about foreign languages, especially English, German, and Spanish. In her free time, she meets with family and friends, drinks good coffee or… writes.

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