1. S for Specific
- Target: Get new patients
- Plan: Run an advertising campaign on my clinic's Instagram and Google Search
- Target: Collect more patient reviews on WhatClinic.com
- Plan: Prompt patients after treatment and send email reminders
- Target: Create a friendly and professional clinic image
- Plan: Plan a series of social media posts introducing individual staff members and highlighting their experience and skills
It immediately sounds more specific, right?
2. M for Measurable
How will you know if your goal has been achieved? It is a good idea to include a specific number in your plan. This could be a concrete date, a sum of money, or the number of appointments booked per month. With this information, let's update our example goals.
- To get 5 new patients per month, I will run an advertising campaign on my clinic's Instagram and Google Search.
- In order to get 60% of my patients to leave reviews on WhatClinic.com, I will remind patients of this opportunity 5 days after each treatment and will send reminders via email.
- To build a friendly and professional image of my clinic, I will plan a series of 10 social media posts introducing individual staff members and highlighting their experience and skills. Read our article for more ideas for your clinic's social media content "What Type of Online Content Attracts New Medical Aesthetic Patients?".
If your goal is measurable, you will clearly see the progression and know when you have achieved success.
3. A for Achievable
"If There's a Will, There's a Way"
Setting goals that demand effort motivates your team. It fuels accomplishment and satisfaction. However, the path to positive change must also be realistic. Assess your current resources—are they sufficient to ensure your goal's success? Staying motivated while ensuring attainability is the key.
4. R for Relevant
In the previous paragraph, we mentioned a clear and positive change. This is what it means to make a relevant goal. Ask yourself: Will it enhance the entire clinic? Is it timely? Also, ensure your goal aligns with your responsibilities.
5. T for Time-bound
If you do not establish an end date for your goal, you may never achieve it, as daily responsibilities can push it into the background.
Therefore, it is important to:
- Set a realistic completion date for your project
- Create a weekly or daily plan of activities that will contribute to it.
Long-term goals can be more complex, and a good organisation will help you to remember all the necessary steps. It is helpful in organising your work without feeling tired or burnt out.
Following the above steps will allow you to carefully plan your activities in order to achieve your goal. However, it is good to remember that not everything can be predicted and to leave yourself some flexibility if you find that your initial concept does not work out.