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Are Your Aesthetic Patients Feeling Stressed?

Going to the aesthetic practitioner can make many patients nervous. As a clinic owner, you should know how to help your clients feel calm and secure, that they have chosen the right place to meet their expectations. From this article, you’ll learn how to create a friendly and reassuring environment for your clients. Keep reading!
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1. Make your clinic nice to the eye

Arrange your space in a way that will make your patients comfortable. Think about adding wall art, plants, and magazines or books in the waiting area. Also, invest in comfortable furniture, allowing the patient to relax. Here you can read more about how you can make patients feel comfortable in your clinic!

2. Focus on clear communication

As a medical aesthetic practitioner, you have extensive knowledge about aesthetic treatments, but they can be confusing for your patient. You’ll possibly use some medical jargon that your client may not understand. When talking with your patients, check in to make sure they understand everything to make them feel confident and calm. 

3. Listen

Nothing makes a person feel more important than listening to their concerns. It’s the same with your patients. You can have a lot of responsibilities in your aesthetic clinic, but the patient you’re talking to should have your undivided attention. Listening to your patients should be one of your clinic's values. That's what will make patients share their good experiences at your clinic with other people.

4. Follow Up 

Your patient care should not end when they leave your clinic. You have to follow up. Create a great team that will check in with patients after treatment to see if everything is good. This also gives you the opportunity to propose another treatment and boost your bookings. To make your life simpler, delegate this responsibility to the expert InDesk Receptionists.

5. Understand your patients

Your patient before the treatment can be stressed. Don't try to downplay their anxiety just because other people have handled the treatment better. Make them feel cared for and well-understood. You can say something reassuring like “most people feel like this” and then explain why there is no reason to be stressed. 

6. Keep a good mindset

Being positive all the time can be difficult when you're handling stressful situations every day. However, you can't afford to create a negative environment if you aim to reduce patient anxiety. Do simple things like making eye contact with your patients, smiling, and comforting them with gentle words. A relaxed demeanour will help your patients stay calm.

If you want to lead a great medical aesthetic clinic, be there for your patients also in terms of emotional support. Great customer service is a definite advantage that can make potential patients choose your aesthetic medicine clinic. To provide patients with the highest level of service from the very first enquiry sent, start working with InDesk's Bespoke Aesthetic Receptionists: a team of professional Agents specialising in working with patients of aesthetic medicine clinics.

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Written by:
Maria Kamińska
Maria is a copywriter and a student of Applied Linguistics. She puts the knowledge of the team working at WhatClinic and InDesk into words to convey it to the audience in an approachable way. She is passionate about foreign languages, especially English, German, and Spanish. In her free time, she meets with family and friends, drinks good coffee or… writes.

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