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What Type of Online Content Attracts New Medical Aesthetic Patients? 6 Post Ideas for Social Media

Is running your clinic's social media a challenge for you? Or perhaps you are struggling to reach your intended results through online activity? After years of running our own social media, we know that it can be difficult. We have recently conducted a survey regarding the most popular types of posts appearing on a medical aesthetic clinic's social media profiles. So take advantage of the knowledge we have gathered and find out what types of posts our respondents prefer. Enjoy reading!
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1. Beautiful pictures appeal to observers

Almost 72% of the respondents of the 2021 Online Marketing Survey indicated that treatment-related photos and videos are the most frequently published on their social networks.

This is not particularly surprising. After all, places like Instagram were created to share photos. In an industry so strongly associated with visual components, photos or videos can act as an important marketing tool and convince a potential patient to contact your clinic.

2. A positive review from a patient means a lot

Consider this scenario: you're planning a holiday and have a particular hotel in mind. However, as you delve into reviews, you're confronted with a slew of negative feedback. Suddenly, your enthusiasm wanes, and the idea of staying there loses its charm. The same dynamic applies to clinics, where the influence of reviews can be profound. (If you want to know how to deal with negative feedback, read our article.)

Reviews: The Crucial Compass for Choice:

  1. Prospective patients, like discerning travelers, seek to make informed decisions.
  2. Reviews from past customers wield considerable influence—motivating or deterring choices.
  3. A staggering 62% of our survey participants proudly share glowing testimonials from their former patients.
  4. This practice serves as a testament to treatment quality and clinic excellence.

3. Attention please! Important information and offers!

Next in our survey findings, two impactful strategies emerge:

  1. Informative Outreach: A substantial 61% prioritize sharing crucial clinic updates with their audience.
  2. Exclusive Deals and Discounts: Over 55% opt to showcase special offers and enticing discounts.

Social Media Profiles = Your Dynamic Noticeboard

You can let your patients know that you share all relevant information on a regular basis on the clinic's social media, and additionally also offer a small discount to people following and sharing your clinic's page. Such a move can increase traffic not only on your social media but also in the clinic.

4. Tips and tricks

About 36% of respondents claim that beauty advice is also frequently featured on their clinic's profiles. And that is a pretty good idea.

Such activity shows that a clinic is not exclusively focused on gaining new clients, but on helping people on their path to achieving the look of their dreams. It is also worth mentioning that, for example, some TikTok tricks go viral and reach a huge audience.

You can also test some trends yourself or assess their probable effectiveness and validity. (Learn more in our article "8 Most Popular Online Platforms in the UK for Medical Aesthetic Clinics".)

5. Vlogging about work

Visual Insights: Close to 30% of respondents indicated that they like to show what their work looks like behind the scenes through social media accounts.

Have you been to an interesting conference recently? Discussed a new procedure with a colleague? Or has something unusual happened in your clinic? You can record it and share it with your audience. This helps to see a medical professional in a different light – as a warm, open, and communicative person.

Unleash the power of vlogging to bring your audience closer to the world of your practice. By providing visual glimpses into your professional life, you foster a more relatable and engaging connection with your followers.

6. All the rest

In our findings:

  1. Memes, Ideals, and Learning: While less prominent (comprising only 1% of all responses), content like memes, insights into company values, and educational materials carry their own charm for sharing online.
  2. Missed Opportunities: Surprisingly, 1% of respondents confessed to not sharing anything on their social media platforms—an untapped potential indeed!

Social media is a valuable tool when it comes to online marketing. It is good to remember that advertising a clinic does not have to be expensive. It is possible through simple activity on social media.

Sources
Written by:
Maria Kamińska
Maria is a copywriter and a student of Applied Linguistics. She puts the knowledge of the team working at WhatClinic and InDesk into words to convey it to the audience in an approachable way. She is passionate about foreign languages, especially English, German, and Spanish. In her free time, she meets with family and friends, drinks good coffee or… writes.

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