Why Should I Blog? 6 Benefits of Blogging for Your Aesthetic Medicine Clinic

What comes to your mind when you hear the word “blog”? Do you think of a website with diary-style entries in which the author shares some thoughts or everyday experiences? You may have encountered this type of content on platforms like However, in times of extraordinary Internet activity, running a blog also creates many opportunities connected with business development – also for your Aesthetic Medicine Clinic. If you want to know the key benefits of blogging and are willing to learn how it can benefit your clinic, keep reading.

1. Running a blog allows you to mark your online presence and increase traffic to your website. And this can mean new clients.

This may sound a bit confusing. The truth is, everything evolves around organic search results. These are the free listings that appear after typing a phrase into the search box because they are simply the most relevant and likely to contain the answer to the user's question. It is obvious that the potential patient is more likely to search for information about a certain procedure, rather than your clinic.  So if an article about a popular treatment appears on your blog, chances are that an interested person will immediately go to your clinic's website after reading it. After all, you know a thing or two about medical aesthetics if you write articles on the subject.

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2. Blogging is a method of subtle advertising while sharing relevant, informative content.

Plus, it is much cheaper than traditional advertising methods. Have you ever checked how much it costs to advertise on popular search engines such as Google? Some examples of popular keywords and their costs per click (CPC) are:

- “dermal fillers London”: £3.94
- “lip fillers London”: £2.55
- “chemical peeling London”: £2.09

Additionally, getting a potential patient to visit your website does not guarantee you a profit, and it still costs money. For smaller businesses, this method of advertising may not be an option. Research conducted by indicated that almost 75% of survey respondents had no budget allocated to online marketing. The good news is that you can cleverly sneak an advert for your clinic into a blog post about, for example, the most popular treatments of the season. The reader’s response mechanism can be the same as in the previous paragraph. Your clinic will probably be blessed with the interest of a potential patient.

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3. Through a blog, you can build a relationship with your audience.

It is difficult to create the desired image of a clinic with just one website. You most likely want your main platform to be as professional and informative as possible. That is good – after all, that is its main purpose. However, it may be difficult to win the trust of a visitor with a website that simply lists treatments and prices. In the case of a blog, it is different. Through reading your articles, the audience learns about your personality and views – like during a normal conversation. This builds trust and establishes a relationship with the audience. Additionally, by publishing articles, you can build authority and show the reader that you are a specialist in your field. A blog is a place to highlight your area of expertise and devotion to the work you do. It would be a shame to miss out on such an opportunity, wouldn’t it?

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4. In articles, you can describe products and services offered by your clinic.

Do you want to mention some additional benefits of treatments? Are you offering phenomenal products? Do you use cutting-edge equipment in your clinic? Dedicate a few articles to these topics, because your blog is a great place to let your audience know about it. On a blog, you can describe the subject in detail and show your proficiency and expertise as well. If you are proud of something, it means that it is worth sharing.

5. Your content can be shared by other creators from the Medical Aesthetic industry.

Why put in the effort to write a good, informative article? Because it is simply helpful. If you create content that addresses a meaningful topic in an engaging way, there is a good chance that your insights will be shared by others involved in the world of Aesthetic Medicine. And remember, that these people have their own audience that now can interact with your brand. This creates an incredible opportunity to present yourself to a whole new public and increase your reach.

6. Writing evergreen content that can be reused, will save you time in the future.

If you do not love writing, a vision of spending a few hours in front of a computer screen working on an article may seem daunting. If the above advantages are not convincing to you, and you need some extra encouragement, content from your blog can be reused on other platforms – for example, in the form of social media posts or a newsletter. Working on a blog takes time, that is true. However, the final product can be repurposed in the future. Think of your blog as a library of potential content.

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As you can see, writing a blog not only enables artistic expression. It can also be treated as a marketing tool, which in addition often brings beneficial results. Nowadays, almost everyone is online. We should keep this in mind and modify our businesses to meet the needs of the modern consumer. Are you planning to take advantage of the benefits of blogging?

Maria Kamińska
Maria is a copywriter and a student of Applied Linguistics. She puts the knowledge of the team working at WhatClinic and InDesk into words to convey it to the audience in an approachable way. She is passionate about foreign languages, especially English, German, and Spanish. In her free time, she meets with family and friends, drinks good coffee or… writes.

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